Online Marketing

Making AdWords Work for You

Google is the dominant force when it comes to search, with more than 70% of people using Google Search when looking for products and services.  This is over 80% on tablet and mobile showing that this should be your focus when using Google’s services.  Google’s AdWords is one of the most effective ways of attracting new customers but getting your strategy right can be difficult.

Google’s Economic Impact Report states that every £1 spent on AdWords generates £2 in revenue.  This claim has been backed up by reports made by Deloitte and others that shows that Google plays a major part in the economic success of various sectors.  Making a success of AdWords can generate a lot of extra revenue for any business, small or large, but as mentioned getting your strategy right is not as simple as just setting up and AdWords account and creating adverts in the hope of generating brand awareness, enquiries and ultimately sales.

AdWords is a Paid Search platform, that works by bidding on search terms.  How you achieve success with your bids is multi-faceted, which is something we can help you with.

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Posted in AdWords.